Adidas dumps Nigeria

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Global kitting outfit Adidas dumps Nigeria

 Nigeria national teams official kitting outfit and partner of the Nigeria Football Federation, Adidas has written to the Nigeria Football Federation notifying them of their decision not to renew the current contract.
The global merchandise outfit signed a new contract with the NFF on March 6, 2010 and did not state specific reason for pulling out.
In a letter addressed to the federation, dated August 12, 2014 and signed by the VP Global Sports Marketing Football, Claus-Peter Mayer and the Marketing Manager Federations and Leagues, Kai-Philipp Stief, the outfit stated that they will continue to fulfill their obligations under the previously communicated agreement.
"Adidas has conducted an analysis of its football partnerships and related businesses. Based on this evaluation and in combination with the recent correspondence between the parties, we regret to inform that adidas has decided not to extend its partnership with the Nigeria Football Federation as per the end of the Agreement (i.e 31 December 2014),” the letter read.
"Adidas will continue to fulfil its obligations under the agreement as previously communicated and respectfully requests the Nigeria Football Federation to do the same for the remainder of the contract period (including the obligation to share any third party offer pursuant to Adidas’ right of first refusal).”
With this, the Nigeria Football Federation will have to search for another global brand for the national teams. Adidas was their partner when Nigeria won the 1994 Africa Cup of Nations and first featured at the Fifa World Cup in 1994.

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