Manchester United's £750m adidas deal is record-breaking... here are more staggering numbers
When Manchester United’s traumatic campaign under David Moyes shuddered to its lowest depths last season, there was a theory circulating that the on-field turmoil may have very serious ramifications for the club’s off-field credentials.
There was certainly some substance to this suggestion. The sliding share prices - from just under 19p before Sir Alex Ferguson’s retirement to hovering around 14p during the darkest moments of Moyes’ reign in February this year - demonstrated concrete proof of that.
Without Ferguson holding the reins of power at Old Trafford, questions were asked. He was the club’s most reliable asset, a guarantee of glory. Investors lost confidence. Some season ticket holders will have privately pondered whether the yearly investment was still worth the trouble.
The football was dire and the results were unacceptable. In six games against Manchester City, Liverpool and Everton, United’s aggregate score was 1-14. There would be no Champions League football for at least one year.
So how can it be, just two months after the curtain came down on United’s worst league finish in 24 years that the club were able to announce an extraordinary, record-breaking £750million decade-long kit deal with adidas?
The figures are truly remarkable. This agreement more than doubles the £31m that Real Madrid, the previous biggest recipient, are thought to receive a year from the German firm.
The £75m per year that United will receive from adidas alone is only narrowly less than the £76m turnover that Sunderland posted in 2012-13 season. In the same year, Aston Villa recorded £83.7m turnover. It offers some idea of the now obscene financial might of Manchester United.
This, of course, only takes into account United’s deal with adidas. United will also receive £51m annually from shirt sponsors Chevrolet for the next seven years as well as a £17m windfall per year from AON, who have purchased the rights to plaster their name across the club’s training kit, while they also sponsor the Carrington training ground. Only on Wednesday did United announce yet another sponsorship, this time with international food brand Nissin.
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